This is our current logo. As I said before, a logo is an interesting thing. When we first started out this venture, there was a lot to get done, i.e. build a website with new and interesting functionality, and build a company around that. We hired a firm to do this for us (the website part), and we thought they understood what we wanted, as they seemed as excited about the idea as we were. However, 4-5 months later, we are starting all over again, with exception of perhaps this logo...When I say a logo is an interesting thing, I mean that it represents a lot. If done correctly, it represents the image of a company, in more ways than one. For us, we wanted the look and feel of the Web 2.0 era, but at the same time something that provides brand recognition. Does this logo do it, time will tell...
1 comment:
Logos are nothing to be taken lightly. The logo the Lasse Kjus had developed was one of the key reasons that Odlo took on the brand and the Logo is often more recognized than the brand name. Just look at what the swoosh did for Nike.
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