Wednesday, December 12, 2007

Finally a Logo for LogoNav that works


Finalizing a logo that finally meets your expectations is a difficult path. We've been through a few versions, many really, and it took similar vision from a designer that knew what we wanted to fiinally come through. Cudos to him...www.mcs-design.com

Thursday, November 8, 2007

Slide.com Integration

Slide.com is a tool that is, in its very nature, is fun to use and powerful as well - in that it puts images in front of people, whether it is for personal use or business use. I have integrated it here to show logos of companies that will be using our services once our site launches.

Images are core to our business, as we use company's logos in a business directory, whereby every company can be on the front page in their respective category. Compare that to the yellowpages.com, there is no more having to dig down to page 5 or whatever to find the business you were looking for in the first place. With what we are developing, you will be able to see the company's logo on the front page, recognize it much faster, and still have all the key functionality to be able to contact them for whatever it is you need.

Current LogoNav Logo

This is our current logo. As I said before, a logo is an interesting thing. When we first started out this venture, there was a lot to get done, i.e. build a website with new and interesting functionality, and build a company around that. We hired a firm to do this for us (the website part), and we thought they understood what we wanted, as they seemed as excited about the idea as we were. However, 4-5 months later, we are starting all over again, with exception of perhaps this logo...

When I say a logo is an interesting thing, I mean that it represents a lot. If done correctly, it represents the image of a company, in more ways than one. For us, we wanted the look and feel of the Web 2.0 era, but at the same time something that provides brand recognition. Does this logo do it, time will tell...

Tuesday, November 6, 2007

Old Logo

A logo is an interesting thing. This was our first logo, or the first one we decided was good enough to begin to work with anyways. We realized, as unimportant that our logo was with regards to what we are doing, it still did not have the right look and feel that we really wanted. You can say that I/we were not inspired by this...